SCENARIO 5-7 A Consulting Firm That Surveyed Consumers' Holiday Shopping Behavior Found

question 162

Short Answer

SCENARIO 5-7
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Suppose you randomly select 5 consumers from each of the three countries.
-Referring to Scenario 5-7, the probability that all 5 consumers from Canada are willing to share
personal information with retailers in order to receive personalized offers from retailers is
________.

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Definitions:

Upper Limit

The highest value in a range or set of data, often referring to the maximum point in an interval or boundary in statistical analysis.

Standard Deviation

An indicator that determines how spread out a dataset is from its mean, obtained by taking the square root of the variance.

Population Standard Deviation

The measure of the dispersion of data points in a population from its mean, providing insight into the variability within the entire population.

Confidence Interval

A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter, with a certain level of confidence.