SCENARIO 5-7 A Consulting Firm That Surveyed Consumers' Holiday Shopping Behavior Found

question 116

Short Answer

SCENARIO 5-7
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Suppose you randomly select 5 consumers from each of the three countries.
-Referring to Scenario 5-7, the probability that at least 3 consumers from China are willing to
share personal information with retailers in order to receive personalized offers from retailers is
________.

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Definitions:

Individualism

A social theory valuing the freedom and independence of the individual, often over the interests or norms of the group.

Collectivism

A cultural value that emphasizes the importance of groups and collective action over individual achievement or desires.

Narcissism

A personality trait characterized by inflated self-view and excessive need for admiration, often coupled with a lack of empathy for others.

Introversion

A personality trait characterized by a focus on internal feelings rather than external sources of stimulation, often preferring solitude or quiet environments.