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SCENARIO 4-12 A Consulting Firm That Surveyed Consumers' Holiday Shopping Behavior Found

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SCENARIO 4-12
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Assume that there are equal portions of consumers being surveyed from each of
the three countries, the survey results are good representations of the three populations of consumers,
and whether a consumer plans to spend more on holiday shopping is statistically independent of
whether he/she is willing to share personal information with retailers in order to receive personalized
offers from retailers.
-Referring to Scenario 4-12, if you randomly select a consumer from the U.S., what is the
probability that the consumer does not plan to spend more on holiday shopping and is willing to
share personal information with retailers in order to receive personalized offers from retailers?

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Definitions:

Uniform Commercial Code

A standardized set of laws and regulations that govern commercial transactions in the United States.

United Nations Convention

An international treaty or agreement formulated under the auspices of the United Nations, aimed at regulating issues of global concern.

Case Law

The collection of legal interpretations made by judges. They are considered to be law unless otherwise revoked by a statutory law. Also known as common law.

Quasi-contract

An obligation imposed by law to prevent unjust enrichment, where there is no actual contract between the parties.

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