SCENARIO 4-12 A Consulting Firm That Surveyed Consumers' Holiday Shopping Behavior Found

question 59

Short Answer

SCENARIO 4-12
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Assume that there are equal portions of consumers being surveyed from each of
the three countries, the survey results are good representations of the three populations of consumers,
and whether a consumer plans to spend more on holiday shopping is statistically independent of
whether he/she is willing to share personal information with retailers in order to receive personalized
offers from retailers.
-Referring to Scenario 4-12, if you randomly select a consumer from any of the three countries,
what is the probability that the consumer is from China or Canada who does not plan to spend
more on holiday shopping and is not willing to share personal information with retailers in order
to receive personalized offers from retailers?

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Definitions:

Hot, stuffy rooms

Enclosed spaces with poor ventilation and high temperatures, often leading to discomfort and difficulty breathing.

Appendectomy

A surgical procedure to remove the appendix, often performed to treat appendicitis, the inflammation of the appendix.

Night-light

A small, low-powered electrical light source often used in dark areas of the home at night to provide comfort or to navigate through dark spaces.

Soda and chocolate

Food and beverage items often associated with high sugar content, and in some contexts, considered as factors affecting health conditions like obesity or dental issues.