SCENARIO 4-12 A Consulting Firm That Surveyed Consumers' Holiday Shopping Behavior Found

question 85

Short Answer

SCENARIO 4-12
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Assume that there are equal portions of consumers being surveyed from each of
the three countries, the survey results are good representations of the three populations of consumers,
and whether a consumer plans to spend more on holiday shopping is statistically independent of
whether he/she is willing to share personal information with retailers in order to receive personalized
offers from retailers.
-Referring to Scenario 4-12, if you randomly select a consumer from the U.S., what is the
probability that the consumer plans to spend more on holiday shopping and is not willing to share
personal information with retailers in order to receive personalized offers from retailers?

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Definitions:

Orlando

A city in central Florida, known for its theme parks, including Walt Disney World and Universal Studios.

Minnesota

A state located in the Midwestern United States, known for its large number of lakes and cold winters.

Distribution Center

A key facility in supply chain management where goods are received, stored, and then distributed to retailers or customers.