SCENARIO 4-12 A Consulting Firm That Surveyed Consumers' Holiday Shopping Behavior Found

question 90

Short Answer

SCENARIO 4-12
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Assume that there are equal portions of consumers being surveyed from each of
the three countries, the survey results are good representations of the three populations of consumers,
and whether a consumer plans to spend more on holiday shopping is statistically independent of
whether he/she is willing to share personal information with retailers in order to receive personalized
offers from retailers.
-Referring to Scenario 4-12, if you randomly select a consumer from Canada, what is the
probability that the consumer does not plan to spend more on holiday shopping and is willing to
share personal information with retailers in order to receive personalized offers from retailers?

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Definitions:

Broad Array

refers to a wide and varied range of items, options, or choices.

Differentiation Focus Strategy

A business approach aiming to target a specific market niche by offering unique features that stand out from competitors.

Competitive Scope

The breadth and depth of a company's competitive arena, including the number and types of markets it competes in.

Organizational Structure

The way in which a company or organization is arranged, including the hierarchy of roles and the layout of departments.