SCENARIO 4-12 A Consulting Firm That Surveyed Consumers' Holiday Shopping Behavior Found

question 162

Short Answer

SCENARIO 4-12
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Assume that there are equal portions of consumers being surveyed from each of
the three countries, the survey results are good representations of the three populations of consumers,
and whether a consumer plans to spend more on holiday shopping is statistically independent of
whether he/she is willing to share personal information with retailers in order to receive personalized
offers from retailers.
-Referring to Scenario 4-12, if you randomly select a consumer from China, what is the
probability that the consumer does not plan to spend more on holiday shopping and is not willing
to share personal information with retailers in order to receive personalized offers from retailers?

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Definitions:

Elder Abuse

A form of mistreatment that leads to harm or loss for an elderly person, often involving physical, emotional, or financial abuse.

Family Wage System

An economic concept where the wage earned by one household member (traditionally the male breadwinner) is sufficient to support a family.

Nuclear Family

A family unit consisting of two parents (a mother and a father) and their biological or adopted children, living together as a single household.

Functionalist View

A theoretical perspective in sociology that sees society as a complex system whose parts work together to promote solidarity and stability.