SCENARIO 4-12 A Consulting Firm That Surveyed Consumers' Holiday Shopping Behavior Found

question 123

Essay

SCENARIO 4-12
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Assume that there are equal portions of consumers being surveyed from each of
the three countries, the survey results are good representations of the three populations of consumers,
and whether a consumer plans to spend more on holiday shopping is statistically independent of
whether he/she is willing to share personal information with retailers in order to receive personalized
offers from retailers.
-Referring to Scenario 4-12, if you randomly select a consumer from any of the three countries,
what is the probability that the consumer does not plan to spend more on holiday shopping?

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Definitions:

Profitable Opportunities

Situations or ventures that promise a return on investment or generate financial gain.

Rational

Decision-making or behavior guided by logical reasoning and self-interest.

Beneficial Activities

Activities that produce positive outcomes for individuals or communities, including economic, social, or environmental benefits.

Own and Sell

The legal rights and ability to possess and then transfer the ownership of goods or assets.