SCENARIO 4-12 A Consulting Firm That Surveyed Consumers' Holiday Shopping Behavior Found

question 150

Essay

SCENARIO 4-12
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Assume that there are equal portions of consumers being surveyed from each of
the three countries, the survey results are good representations of the three populations of consumers,
and whether a consumer plans to spend more on holiday shopping is statistically independent of
whether he/she is willing to share personal information with retailers in order to receive personalized
offers from retailers.
-Referring to Scenario 4-12, if you randomly select a consumer from any of the three countries,
what is the probability that the consumer plans to spend more on holiday shopping and is willing
to share personal information with retailers in order to receive personalized offers from retailers?

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Definitions:

Traditional Gender Roles

Traditional gender roles refer to the set of societal norms dictating what behaviors are generally considered appropriate, acceptable, and desirable based on one's perceived or actual sex or gender.

Unpaid Child Care

The provision of care to children without receiving financial compensation, often performed by family members.

Emotional Work

The effort put into managing and regulating one’s own emotions or those of others in various contexts, often to fulfill societal or occupational roles.

Breadwinner

The primary income earner in a household, responsible for supporting the financial needs of the family.