SCENARIO 4-12 A Consulting Firm That Surveyed Consumers' Holiday Shopping Behavior Found

question 154

Essay

SCENARIO 4-12
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Assume that there are equal portions of consumers being surveyed from each of
the three countries, the survey results are good representations of the three populations of consumers,
and whether a consumer plans to spend more on holiday shopping is statistically independent of
whether he/she is willing to share personal information with retailers in order to receive personalized
offers from retailers.
-Referring to Scenario 4-12, if you randomly select a consumer from any of the three countries,
what is the probability that the consumer does not plan to spend more on holiday shopping and is
willing to share personal information with retailers in order to receive personalized offers from
retailers?

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Definitions:

Financing Cost

The total expense a company bears to finance its operations, including interest, dividends, and other costs related to obtaining capital.

Bond Rating

An assessment or grade given to bonds that indicates their credit quality and the likelihood of the issuer defaulting.

Investment Grade

A rating that indicates a municipal or corporate bond has a relatively low risk of default, making it an attractive investment option for risk-averse investors.

Yield to Call

The yield of a bond or note if you were to buy and hold the security until the call date.