SCENARIO 4-12 A Consulting Firm That Surveyed Consumers' Holiday Shopping Behavior Found

question 39

Essay

SCENARIO 4-12
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Assume that there are equal portions of consumers being surveyed from each of
the three countries, the survey results are good representations of the three populations of consumers,
and whether a consumer plans to spend more on holiday shopping is statistically independent of
whether he/she is willing to share personal information with retailers in order to receive personalized
offers from retailers.
-Referring to Scenario 4-12, if you randomly select a consumer from any of the three countries,
what is the probability that the consumer plans to spend more on holiday shopping and is not
willing to share personal information with retailers in order to receive personalized offers from
retailers?

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Definitions:

Liability Recognition

The process of recording liabilities on the financial statements, ensuring that all existing debts and obligations of a company are reported in accordance with accounting principles.

Note Receivable

A financial asset representing a promise to receive a definite amount of money at a future date, typically with interest.

Impaired

A reduction in the recoverable value of an asset below its carrying value on the balance sheet, leading to recognition of an impairment loss.

Market Value

The market value denotes the ongoing rate at which an asset or service can be traded in a marketplace.