SCENARIO 4-12 A Consulting Firm That Surveyed Consumers' Holiday Shopping Behavior Found

question 42

Short Answer

SCENARIO 4-12
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Assume that there are equal portions of consumers being surveyed from each of
the three countries, the survey results are good representations of the three populations of consumers,
and whether a consumer plans to spend more on holiday shopping is statistically independent of
whether he/she is willing to share personal information with retailers in order to receive personalized
offers from retailers.
-Referring to Scenario 4-12, if you randomly select a consumer from any of the three countries,
what is the probability that the consumer is from the U.S. or Canada who does not plan to spend
more on holiday shopping and is not willing to share personal information with retailers in order
to receive personalized offers from retailers?

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Definitions:

Consumption

The consumption of products and services by families, which adds to the total demand within the economic system.

45-Degree Line

In economics, a graphical representation where all points on the line represent where the value of the goods and services produced equals total spending.

Dissaving

The consumption of funds beyond current income, often leading to the depletion of wealth or the incurrence of debt.

Property Taxes

Taxes paid by property owners, usually calculated based on the value of their real estate holdings, to fund local services like education and infrastructure.