Retailers Are Always Interested in Determining Why a Customer Selected

question 31

Multiple Choice

Retailers are always interested in determining why a customer selected their store to make a purchase. A sporting goods retailer conducted a customer survey to determine why its customers
Shopped at the store. The results are shown in the bar chart below. What proportion of the
Customers responded that they shopped at the store because of the merchandise or the
Convenience?

• A) 35%
• B) 50%
• C) 65%
• D) 85%

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Definitions:

Income Quintile

A statistical measure dividing the population into five equal groups according to income level, to analyze the distribution of income or wealth.

Income Mobility

Refers to the ability for an individual or family to move up or down the economic ladder within a society over time.

Income Quintile

A method of dividing a population into five equal groups based on their income levels.

Lowest Quintile

The segment of a population that falls within the bottom 20% in terms of income distribution or other statistical measurement.