SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 171

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1, the possible responses to the question "How many Blu-ray player s made by other manufacturers have you used?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Objective Introspection

The process of examining and measuring one’s own thoughts and mental activities.

Empiricism

A philosophical stance emphasizing the importance of experience and evidence gathered through the senses in the acquisition of knowledge.

Bias

Bias refers to a disproportionate weight in favor or against an idea or thing, typically in a way that is closed-minded, prejudicial, or unfair.

Explanation

A statement or account that makes something clear by describing the relevant structure or operation, or circumstances, providing insight into cause-and-effect relationships.