SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 120

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1, the possible responses to the question "Out of a 100 point score with
100 being the highest and 0 being the lowest, what is your satisfaction level on the videocassette
Recorder that you purchased?" are values from a

• A) discrete numerical variable.
• B) continuous numerical variable.
• C) categorical variable.
• D) table of random numbers.

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Definitions:

Immediate Reinforcers

Immediate reinforcers are stimuli that follow a behavior and increase the likelihood of its repetition shortly thereafter.

Delayed Reinforcers

Rewards that are not immediately given after a desired behavior, which can affect the strength of the learned behavior over time.

Classical Conditioning

The process of acquiring knowledge by forming connections between stimuli in the environment and those that occur naturally.

Slot Machines

Mechanical or electronic gambling devices that create a game of chance for their users.