SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 24

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1, the possible responses to the question "What is your age at last birthday?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

---

Definitions:

Competitive Advantage

The attributes or circumstances that allow an organization to produce goods or services more effectively than its competitors.

Strategy

A plan of action designed to achieve a long-term or overall aim.

Well-written Goals

Objectives that are clearly defined, achievable, measurable, relevant, and time-bound, enhancing focus and direction.

Components

The individual parts or elements that make up a larger system, product, or assembly.