"Big Data" Are Data Being Collected in Huge Volumes and at Very

question 4

True/False

"Big data" are data being collected in huge volumes and at very fast rates,and they typically arrive in a variety of forms,organized and unorganized.

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Definitions:

Informational Appeal

Used in a promotion to help consumers make purchase decisions by offering factual information and strong arguments built around relevant issues that encourage them to evaluate the brand favorably on the basis of the key benefits it provides.

Laptop Computers

Portable personal computers designed for mobile use, integrating most components of a desktop computer, including a display, keyboard, and a pointing device.

Tangible Features

Refers to the physical characteristics of a product that can be seen, touched, and measured.

Advertising Campaign Objectives

The specific goals that a company aims to achieve through its advertising efforts, such as brand awareness, customer engagement, or sales increase.