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SCENARIO 11-12
A student team in a business statistics course designed an experiment to investigate whether the brand
of bubblegum used affected the size of bubbles they could blow. To reduce the person-to-person
variability, the students decided to use a randomized block design using themselves as blocks.
Four brands of bubblegum were tested. A student chewed two pieces of a brand of gum and then blew
a bubble, attempting to make it as big as possible. Another student measured the diameter of the
bubble at its biggest point. The following table gives the diameters of the bubbles (in inches) for the
16 observations.
-Referring to Scenario 11-12, what is the estimated relative efficiency?
Focus Groups
A qualitative research method in which a small group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.
IMC Efforts
Integrated Marketing Communications strategies employed to unify and coordinate all marketing messages and tools to deliver a consistent message.
Feedback
Information given to an individual or organization about its performance, products, or services, used to make improvements.
Marketers
Individuals or companies that promote and sell products or services to consumers or other businesses.
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