A Study Was Conducted to Test the Effectiveness of Supermarket

question 51

Multiple Choice

A study was conducted to test the effectiveness of supermarket sales strategies. At one supermarket, the price level (regular, reduced price, and at cost to supermarket) and display level (normal display space, normal display space plus end-of-aisle display, and twice the normal display space) were tested to determine if they had any effect on the weekly sales of a particular supermarket product. Each of the combinations of price level and display level were put in place for a randomly selected week and the weekly sales of the product was recorded. Each combination was used three times over the course of the experiment. The results of the study are shown here: Identify the response variable used in this experiment.

• A) The three price levels used by the supermarket.
• B) The three display levels used by the supermarket.
• C) The nine combinations of price level and display level used by the supermarket.
• D) The weekly sales collected for each of the weeks. SHORT ANSWER. Write the word or phrase that best completes each statement or answers the question.

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Definitions:

Stimulus

A Stimulus is any event or situation that evokes a response from an organism in a sensory way or through psychological interaction.

Perceptual Equivalence

The phenomenon where different stimuli are perceived as identical due to the perceptual system's interpretation, leading to a consistent perception of an object regardless of changes.

Spatial Equivalence

The concept that two or more entities occupy the same area or space in relation to each other.

Propositional Representation

The theory that all knowledge can be expressed in semantic-based propositions or statements, depicting relationships between concepts.