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Repositioned
The strategic process of changing the market position of a product, brand, or company, often involving adjustments in marketing, messaging, or target audience.
Oval Packaging
A type of product packaging that has an oval shape, often used to differentiate products on shelves and to give a distinctive aesthetic.
Shelf Space
Refers to the amount of area or space available on retail shelves allocated to display merchandise or products.
Brand Licensing
A contractual arrangement between firms, whereby one firm allows another to use its brand name, logo, symbols, or characters in exchange for a negotiated fee.
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