A Radio Station Claims That the Amount of Advertising Each

question 15

Multiple Choice

A radio station claims that the amount of advertising each hour has a mean of 16 minutes and a standard deviation of 2.7 minutes. You listen to the radio station for 1 hour and observe that the amount of advertising time is 8 minutes. Calculate the z-score for this amount of advertising time.

• A) z = -2.96
• B) z = 2.96
• C) z = -21.6
• D) z = 0.33

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Definitions:

Brand Awareness

How well consumers know and perceive the specific characteristics or brand image of a certain type of merchandise or service.

Brand Dilution

The weakening of a brand's power or value due to overextension, mismanagement, or negative associations, resulting in diminished brand equity.

Brand Extension

A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.

Line Extension

A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.