A Study in the State of Georgia Was Conducted to Determine

question 58

Multiple Choice

A study in the state of Georgia was conducted to determine the percentage of all community college students who have taken at least one online class. 1500 community college students were contacted and asked if they had taken at least one online class during their time at their community college. These responses were then used to estimate the percentage of all community college students who have taken at least one online class. Identify the population of interest in this study.

• A) the response (Yes/No) to the question, "Have you taken at least one online class?"
• B) the 1500 community college students contacted
• C) all community college students in the state of Georgia
• D) the number of online classes a student has taken

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Definitions:

Knowledge Bias

A cognitive bias that occurs when an individual's knowledge or expertise in one area leads to overconfidence or errors in judgment in another area.

Marketing Communications

The use of various channels and tools in promoting and selling products or services, including advertising, sales promotion, public relations, and direct marketing.

Source Effects

The impact that the source of a message has on the credibility, persuasiveness, or effectiveness of the communication.

Special Message Conditions

These are specific circumstances or contexts in which the communication or marketing message's effectiveness may be enhanced or diminished.