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Competitive Advantages
Unique attributes or circumstances that allow a company to outperform its competitors, such as cost structure, product quality, brand, or distribution network.
Target Market
A specific group of consumers at whom a company aims its products and services, characterized by similar demographics, interests, or needs.
Market Segmentation
The division of a broad market into distinct subsets of consumers who have common needs, interests, and priorities, to tailor marketing strategies to those segments.
Homogenous Groups
Groups consisting of members who have similar backgrounds, demographics, or interests, leading to minimal diversity within the group.
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