Researchers in E-Commerce Design an Experiment to Determine What Factors

question 3

Multiple Choice

Researchers in e-commerce design an experiment to determine what factors are most
Important to online consumers when completing a transaction via the Internet.Individuals
Perform tasks on a set of Web sites and record their impressions about various attributes.
Which of the following would best describe the cases?

• A)Participants
• B)Respondents
• C)Experimental Units
• D)Identifiers
• E)Variables

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Definitions:

Semantic Priming

A phenomenon in which exposure to one word (e.g., nurse) facilitates the recognition of semantically related words (e.g., doctor).

Concept Usage

The ways in which ideas or abstractions are employed in different contexts to convey meanings or understand phenomena.

Script

A schema for routine events. See also schema and story grammar.

Classical View

A traditional perspective or theory within a field that has been widely accepted over time.