Accenture, a Consulting Firm, Conducted an Online Survey of 500

question 2

Multiple Choice

Accenture, a consulting firm, conducted an online survey of 500 US consumers from in 2013. $$\begin{array} { | l | l | l | } \hline \text { Response } & \text { Male } & \text { Female } \\\hline \text { Too busy to shop earlier } & 115 & 75 \\\hline \text { More time to save for gifts } & 50 & 80 \\\hline \text { Better discounts available } & 65 & 20 \\\hline \text { Part of the holiday tradition } & 15 & 5 \\\hline \text { None of the above } & 120 & 60 \\\hline\end{array}$$ What percentage of men were felt that better discounts were available on "Black Friday"?

• A)26.5%
• B)65%
• C)20%
• D)17.8%
• E)5.5%

---

Definitions:

Break-Even

The point at which total costs and total revenue are equal, resulting in no net loss or gain for a business.

Required Return

The minimum return an investor expects to achieve by investing in a particular asset or project.

Operating Cash Flow

The amount of cash generated by a company’s normal business operations, indicating whether a company is able to generate sufficient positive cash flow.

Top-Down Approach

An investment strategy that begins with analyzing macroeconomic factors, then drilling down to the industries and finally individual companies to make investment decisions.