A Company That Sells Eco-Friendly Cleaning Products Is Concerned That

question 15

Multiple Choice

A company that sells eco-friendly cleaning products is concerned that only 19.5% of people who use such products select their brand .A marketing director suggests that the company invest in new advertising and labeling to strengthen its green imagE.The company decides to do so in a test market so that the effectiveness of the marketing campaign may be evaluated.
In this context, committing a Type I error
I.Occurs when they conclude that the percentage of customers purchasing the company's
Brand has increased when in fact it has not.
II.Occurs then they conclude that the percentage of customers purchasing the company's
Brand has not increased when in fact it has.
III.Would result in the company wasting money on a new marketing campaign that does not
Increase the percentage of customers buying their brand.

• A)I only
• B)II only
• C)III only
• D)Both I and III
• E)Both II and III

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Definitions:

Hereditary Basis

The genetic foundation or origin of a trait, characteristic, disorder, or disease passed from parents to offspring.

Behavioral Geneticist

A scientist who studies the role of genetic factors in shaping behaviors and traits.

Psychological Disorders

Rephrased Definition: Conditions characterized by abnormal thoughts, feelings, and behaviors that cause distress or significant problems functioning.

Adjustment Issues

Difficulties in adapting to new or changing circumstances, which can lead to psychological stress or behavioral problems.