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Anchored
A cognitive bias where an individual relies too heavily on an initial piece of information (the "anchor") when making subsequent judgments or decisions.
Prospect Theory
A behavioral economic theory that describes how people choose among probabilistic alternatives and assess the risk of loss differently from the potential for gains.
Pricing
The strategy and methodology of determining the selling price of a product or service, taking into account factors like cost, demand, and competition.
Packaging
entails the process and materials used to enclose or protect products for distribution, storage, sale, and use, often playing a key role in marketing.
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