Examlex
Write as a real number or a product of a real number and i.
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Decoding
The process by which the receiver interprets the sender’s message.
IMC Message
Integrated Marketing Communications message, which ensures all forms of communications and messages are carefully linked together to provide a unified message across all marketing channels.
Television Commercial
A form of advertising broadcast on television, designed to promote a product, service, or message to a wide audience.
AIDA Model
A common model of the series of mental stages through which consumers move as a result of marketing communications.
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