Examlex
Consumer Loyalty
The ongoing preference of a customer to buy a particular brand or product over competitors, often reflected in repeat purchases.
Brand Dilution
The weakening of a brand's power or the diminishing of its perceived value due to overextension, poor marketing decisions, or association with lower quality products.
Brand Extension
A marketing strategy where a company uses an existing brand name to launch a new product in a different category, leveraging brand equity.
Complementary Goods
Products or services that enhance or are necessary for the use of another product, such as printers and ink cartridges.
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