Examlex
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Customer-Oriented Selling
The adoption of the marketing concept at the level of the individual salesperson and customer.
Customer-Oriented
This concept involves prioritizing customer needs and satisfaction in all aspects of a company’s operations and decision-making processes.
Feature-Advantage-Benefit Approach
A sales strategy that involves highlighting a product's features, explaining their advantages, and demonstrating how they provide benefits to the customer.
SPIN Acronym
Stands for Situation, Problem, Implication, Need-payoff, and is a sales technique used to identify and provide solutions to customer problems.
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