Identify the Variable of Interest in the Study

question 27

Multiple Choice

Identify the variable of interest in the study.
-A T.V. show's executives raised the fee for commercials following a report that the show received a "No. 1"
Rating in a survey of viewers.

• A)The responses to the survey question
• B)Whether the show's rating has an effect on the cost of the commercials
• C)Whether raising the fee for commercials has an effect on the show's rating

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Definitions:

Dependent Variable

This is the variable in experimental research that is expected to change as a result of manipulations to the independent variable.

Random Assignment

A method used in experiments to place participants into either a control or experimental group, ensuring that each has an equal chance of being assigned to any given group.

Blind Observations

Observational research in which the observers are unaware of the subjects' conditions or the outcomes expected by the researchers, to prevent bias.

Independent Variable

In an experiment, it is the variable that is manipulated or changed by the researcher to observe its effects on the dependent variable.