Use the Guidelines to Evaluate the Study

question 98

Essay

Use the guidelines to evaluate the study. Discuss flaws that you see in the study.
-A researcher from an environmental group wishes to gauge political sentiment regarding
a proposed environmental law. He obtains a list of 1000 email addresses from an internet
provider, uses a random number table to select a random sample of 100 of these addresses,
emails the people in the sample asking them "How do you feel about the proposed
environmental law which will improve the quality of our air?" He requests that people
respond to his question by email.
After the study he announces that 72% of Americans are in favor of the new environmental
law.

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Definitions:

Balanced Scorecard

A strategic planning and management system used to align business activities with the vision and strategy of the organization by monitoring performance against strategic goals.

Customer Measures

Metrics used by businesses to evaluate the satisfaction and experience of their customers.

Internal Business Process Measures

Metrics that evaluate the efficiency and effectiveness of a company's internal processes.

Customer Satisfaction

A measure of how products and services supplied by a company meet or exceed customer expectation.