Solve the Problem. -For the Study Described Below, Identify the Sample. a Researcher

question 225

Multiple Choice

Solve the problem.
-For the study described below, identify the sample. A researcher is interested in the level of stress among emergency-room nurses in the U.S. 275
Emergency-room nurses were interviewed to determine their level of stress. Each nurse was
Assigned a stress rating based on his or her answers to a number of questions. The average stress
Rating for the 275 nurses was determined.

• A)The 275 emergency-room nurses interviewed
• B)All emergency-room nurses in the U.S.
• C)The questionnaire given to the 275 emergency-room nurses interviewed
• D)The average stress rating for the 275 emergency-room nurses interviewed

Understand the role of psychographic, demographic, and behavioral segmentation in marketing.

Identify the sources of demographic information and their importance in market segmentation.

Understand the application of segmentation strategies in targeting specific consumer groups.

Understand the importance of alignment between the targeting process and the organization's mission.