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The stack plot below shows the value of each of Danny's investments. The stack plot contains three regions. Theuppermost unshaded region represents the value of Danny's investment in individual stocks. The center shaded regionrepresents the value of Danny's investment in mutual funds and the bottom region in black represents the value ofDanny's investment in a CD. The thickness of a region at a particular time tells you its value at that time. Use the graph to answer the question.
-In which year was the total value of Danny's investments the least?
Segmentation Strategy
The method of splitting a wide market of consumers or businesses, which includes both existing and potential clients, into smaller segments according to certain common traits they share.
STP Process
Acronym for Segmentation, Targeting, and Positioning, a strategic approach in marketing to identify target audiences and develop tailored marketing strategies.
Target Market
The specific group of consumers at which a company aims its products and services.
Segmentation Process
The act of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups based on some type of shared characteristics.
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