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Use counting rules to determine the probability.
-Dave puts a collection of 15 books on a bookshelf in a random order. Among the books are 2 fiction and 13 nonfiction books. What is the probability that the 2 fiction books will be all together on the Left side of the shelf and the 13 nonfiction all together on the right side of the shelf?
Reference Groups
Groups with whom buyers identify and whose values or attitudes they adopt.
Buyers Identify
The process in which buyers recognize their needs or wants that can be satisfied by purchasing goods or services in the market.
Demographic Segmentation
The division of a market into segments based on variables such as age, gender, income, education level, or marital status to target specific consumer groups.
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