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Define the terms "predictor variable" and "response variable." Give an example of each.
Personalization
The consumer-initiated practice of generating content on a marketer’s website that is custom tailored to an individual’s specific needs and preferences.
Customization
The action of modifying something to suit a particular individual's needs, preferences, or requirements.
User-generated Content
Content created and shared by consumers or users of a platform, rather than the platform's owners or advertisers.
Marketer-generated Content
Content created by marketers or businesses aimed at engaging customers, promoting products, or building brand identity.
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