A Contractor Wants to Forecast the Number of Contracts in Future

question 83

Multiple Choice

A contractor wants to forecast the number of contracts in future quarters, using quarterly data on
Number of contracts over the last 10 years.Which of the following would be the most
Appropriate analysis to perform?

• A) Autoregressive modeling.
• B) One-way ANOVA.
• C) Least-squares forecasting with monthly or quarterly data.
• D) Two-way ANOVA.

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Definitions:

Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Undifferentiated Targeting Strategy

A marketing approach where a company decides to ignore market segment differences and appeal to the whole market with one offer or product.

Mass-Marketing

Mass-marketing refers to a marketing strategy that aims to appeal to a large audience by using channels that reach a wide and diverse group of consumers simultaneously.

Segmenting And Positioning

The process of dividing a market into distinct groups of buyers and tailoring marketing strategies to meet their needs.