SCENARIO 17-4 The Regression Tree Below Was Obtained for Predicting the Weekend

question 59

True/False

SCENARIO 17-4
The regression tree below was obtained for predicting the weekend box office revenue of a newly
released movie (in thousands of dollars)based on data collected in different cities on the expenditure
(at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the
number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV.
Business Analytics 17-15
-True or False: Referring to Scenario 17-4, the highest mean weekend box office revenue is
predicted to occur with less than $45 thousand spent on TV advertisement and fewer than 25
advertisement appearances a day.

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Definitions:

Natural Monopoly

A market situation in which the average costs of production continually decline with increased output. In a natural monopoly, the average costs of production will be lowest when a single, large firm produces the entire output demanded by the marketplace.

Perfectly Elastic

Perfectly elastic refers to a situation in economic theory where the quantity demanded or supplied of a good changes infinitely in response to any change in price.

Price-taker Industry

An industry in which companies have no control over the prices they charge because these prices are determined by the overall supply and demand in the market.

Total Revenues

The total sum of money a company earns from selling goods or providing services over a specified time frame.