SCENARIO 17-3 The Tree Diagram Below Shows the Results of the Classification

question 41

True/False

SCENARIO 17-3
The tree diagram below shows the results of the classification tree model that has been constructed to
predict the probability of a cable company's customers who will switch ("Yes" or "No")into its
bundled program offering based on the price ($30, $40, $50, $60)and whether the customer spends
more than 5 hours a day watching TV ("Yes" or "No")using the data set of 100 customers collected
from a survey.
-True or False: Referring to Scenario 17-3, the highest probability of switching is predicted to
occur among customers who do not watch more than 5 hours of TV a day and are offered the
bundled price of lower than $50.

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Definitions:

Mental Ability

The capacity to learn, reason, understand, and similar forms of mental activity; aptitude in grasping truths, relationships, facts, meanings, etc.

Cognitive Ability

The capacity of an individual to perform mental processes related to learning and problem solving, including memory, reasoning, understanding, and decision making.

Human Capital

The collective skills, knowledge, or other intangible assets of individuals that can be used to create economic value for the individuals, their employers, or their community.

Intellectual Capital

The collective knowledge, information, intellectual property, and experience that an organization possesses.