SCENARIO 17-4 The Regression Tree Below Was Obtained for Predicting the Weekend

question 24

True/False

SCENARIO 17-4
The regression tree below was obtained for predicting the weekend box office revenue of a newly
released movie (in thousands of dollars)based on data collected in different cities on the expenditure
(at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the
number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV.
Business Analytics 17-15
-True or False: Referring to Scenario 17-4, the first split occurs at $45 thousand spent on TV
advertising.

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Definitions:

Behavioral Economists

Economists who study the psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.

Precommitments

Actions taken ahead of time that make it difficult for the future self to avoid doing what the present self desires. See time inconsistency and self-control problems.

Self-Control Problems

Self-control problems refer to situations where individuals struggle to resist short-term temptations in order to achieve long-term goals, often leading to impulsive behavior.

Time Inconsistency

The tendency for a person or group to change their plan or perspective over time in ways that can be counterproductive.