SCENARIO 17-4 The Regression Tree Below Was Obtained for Predicting the Weekend

question 59

True/False

SCENARIO 17-4
The regression tree below was obtained for predicting the weekend box office revenue of a newly
released movie (in thousands of dollars)based on data collected in different cities on the expenditure
(at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the
number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV.
Business Analytics 17-15
-True or False: Referring to Scenario 17-4, the highest mean weekend box office revenue is
predicted to occur with less than $45 thousand spent on TV advertisement and fewer than 25
advertisement appearances a day.

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Definitions:

Stimulus Discrimination

The learned ability to differentiate between similar stimuli and respond only to the specific stimulus conditioned.

Instinctive Drift

The tendency for animals to revert to instinctual behaviors, overriding learned behaviors from operant conditioning.

Renewal Effect

The psychological phenomenon where previously extinguished responses reappear upon return to the original context.

Extinction

In conditioning, the process by which a conditioned response diminishes and eventually disappears following repeated exposure to the conditioned stimulus without the unconditioned stimulus.