SCENARIO 8-11 a Poll Was Conducted by the Marketing Department of a of a Video

question 121

True/False

SCENARIO 8-11
A poll was conducted by the marketing department of a video game company to determine
the popularity of a new game that was targeted to be launched in three months.Telephone
interviews with 1,500 young adults were conducted which revealed that 49% said they would
purchase the new game.The margin of error was 3 percentage points.
-True or False: Referring to Scenario 8-11, the report contains all the essential components
for an ethical reporting of poll results.

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Definitions:

Business Needs

Requirements that must be met for a company to achieve its objectives, often including resources, technologies, and specific strategies.

Observation Method

A research technique where data is collected through direct visual or auditory observation of subjects in their natural environment or settings.

Telemarketer

A person who markets products or services to potential customers over the telephone.

Center-of-Influence

A strategy involving the use of prominent, influential individuals within a community or market to sway others' purchasing decisions or opinions.