SCENARIO 8-11 a Poll Was Conducted by the Marketing Department of a of a Video

question 13

Essay

SCENARIO 8-11
A poll was conducted by the marketing department of a video game company to determine
the popularity of a new game that was targeted to be launched in three months.Telephone
interviews with 1,500 young adults were conducted which revealed that 49% said they would
purchase the new game.The margin of error was 3 percentage points.
-Referring to Scenario 8-11, what is the needed sample size to obtain a 95% confidence
interval in estimating the percentage of the targeted young adults who will purchase the new
game to within
5% if you do not have the information on the 49% in the interviews who
said that they would purchase the new game?

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Definitions:

Strategic Plan

A systematic process for envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Current Situation

A phrase referring to the present state or conditions of an event, issue, or circumstance.

CSR Campaign

A targeted initiative undertaken by a company to promote and improve social welfare and sustainable development as part of its corporate social responsibility.

Sunscreen Giveaways

Promotional events or activities where sunscreen is distributed free of charge to encourage skin protection and health awareness.