The Probability That a New Advertising Campaign Will Increase Sales

question 46

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80.The
Probability that the cost of developing the new ad campaign can be kept within the original
Budget allocation is 0.40.Assuming that the two events are independent, the probability that the
Cost is kept within budget and the campaign will increase sales is:

• A) 0.20
• B) 0.32
• C) 0.40
• D) 0.88

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Definitions:

Direct Materials

Raw materials that are directly traceable to the manufacturing of a specific product and included in its cost.

Manufacturing Overhead

Costs not directly tied to the production of goods, including rent for factory space and equipment depreciation.

Operating Expenses

These are the costs associated with running the day-to-day operations of a business, excluding the cost of goods sold.

Work In Process

A category of inventory for items that are currently being manufactured but are not yet complete.