Retailers Are Always Interested in Determining Why a Customer Selected

question 37

Multiple Choice

Retailers are always interested in determining why a customer selected their store to make a
Purchase.A sporting goods retailer conducted a customer survey to determine why its customers
Shopped at the store.The results are shown in the bar chart below.What proportion of the
Customers responded that they shopped at the store because of the merchandise or the
Convenience?

• A) 35%
• B) 50%
• C) 65%
• D) 85%

---

Definitions:

Put

An option contract giving the owner the right, but not the obligation, to sell a specified amount of an underlying security at a specified price within a specified time.

Premium

The amount paid for an insurance policy or an amount paid above the nominal value for a security; also, the fees paid for an option contract.

Protective Put

Purchase of an asset combined with a put option on that asset to guarantee proceeds at least equal to the put’s exercise price.

Underlying Asset

The financial asset upon which a derivative instrument, such as a futures or options contract, is based.