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SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 52

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1, the possible responses to the question "How many Blu-ray players
Made by other manufacturers have you used?" are values from a


Definitions:

Impression Management

The process through which individuals attempt to control the perceptions others have of them, usually to appear more favorable or competent.

Upward Influence

refers to the ability of lower-level employees to affect the decisions, actions, and perspectives of their higher-up managers or leaders.

Hard Influence Tactics

Strategies that use direct and forceful approaches to persuade others, often involving pressure or threats.

Assertiveness

The quality of being self-assured and confident without being aggressive, enabling an individual to express their thoughts and feelings in a direct, honest manner.

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