A Marketing Research Firm, in Conducting a Comparative Taste Test

question 63

Multiple Choice

A marketing research firm, in conducting a comparative taste test, provided three types of
Peanut butter to a sample of households randomly selected within the state.Which of the 4
Methods of data collection is involved when people are asked to compare the three types of
Peanut butter?

• A) Published sources
• B) Experimentation
• C) Surveying
• D) Observation

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Definitions:

Scheduling

The process of organizing, planning, and arranging time-specific tasks or events, typically to enhance productivity and efficiency.

Quantity

The amount or number of a material or immaterial entity that is considered as a unit or an aggregate.

Productivity

A measure of efficiency that calculates the amount of output produced per unit of input.

Inputs

Resources such as labor, materials, and capital that are used in the production process to create goods or services.