SCENARIO 1-3 The Manager of the Customer Service Division of a Major

question 5

Multiple Choice

SCENARIO 1-3
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-3, the manager decides to ask a sample of customers, who have bought
A Blu-ray player made by the company and filed a complaint over the past year, to fill in a survey
About whether they are satisfied with the product.This method will most likely suffer from

• A) nonresponse error.
• B) measurement error.
• C) coverage error.
• D) non-probability sampling.