SCENARIO 1-3 The Manager of the Customer Service Division of a Major

question 37

Multiple Choice

SCENARIO 1-3
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-3, which of the following questions in the survey will NOT likely
Induce a measurement error?

• A) How many times have you illegally copied copyrighted sporting events?
• B) What is your exact annual income?
• C) How many times have you brought the Blu-ray player back for service?
• D) How many times have you failed to set the time on the Blu-ray player?

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Definitions:

New Customers

Individuals or entities that have never purchased from or engaged with a brand or business before.

Existing Products

Products that are currently available in the market, developed and sold by companies.

Existing Customers

Individuals or entities that have previously made purchases from a business and may continue to do so.

Energizer Bunny

A marketing mascot for Energizer batteries, symbolizing longevity and perseverance, known for "going and going".