SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 46

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1, the possible responses to the question "How many Blu-ray player s
Made by other manufacturers have you used?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

---

Definitions:

New Product Introductions

The process of bringing a new product to the market, including development, marketing, and commercialization phases.

Existing Product Improvements

Enhancements made to products already available in the market to increase their value, functionality, or appeal to consumers.

Process Innovation

The adoption of a novel or substantially enhanced method for producing or distributing offerings in business processes.

Assembly Method

A process in manufacturing where parts are put together to make a final product.